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Philippine Real Estate Festival 2011 will be on July 28-30

The 5th Philippine Real Estate Festival has been slated on July 28-30, 2011, at the World Trade Center, Pasay City, Philippines. This event has become a yearly tradition for me, which is why I really look forward to attending the Philippine Real Estate Festival 2011. After all, this is the fifth iteration of the Real Estate Festival and it should only get better each year.

But what’s in store for visitors this time around? Continue reading to find out!

This is the poster for PREF 2011 from (click to enlarge). Yes, it seems they have a new website every year.

The Philippine Real Estate Festival or PREF  for short, is probably the biggest annual property festival in the Philippines. I suppose the only other event that comes close would be the Philippine Housing Fair. Anyway, the PREF 2011 theme is “Real Estate, Tourism and Media : A Tripartite Collaboration for National Progress”

What to expect from the Philippine Real Estate Festival 2011

During PREF 2011, expect real estate industry leaders to showcase the most up-to-date technologies, trends, and product innovations, while the latest issues, and topics, are to be discussed by real estate industry experts during various talks and seminars that are to be held throughout the 3-day event.

The topics I am particularly interested in would be:

  1. Atty. Eulalio Diaz III’s talk on “How can you check the Authenticity of your land title?”. Atty. Diaz is the current Administrator of the Land Registration Authority or LRA
  2. Arch. Felino “Jun” Palafox Jr.’s talk on “Global Trends: Best & Worst Urban Planning, Architecture & Real Estate Development”
  3. Professional Regulatory Board of Real Estate Service (PRB-RES) Chairman Dr. Eduardo G. Ong’s talk on “The Impact of RESA Law on the Real Estate Industry”
  4. BIR Commissioner Atty. Kim S. Jacinto-Henares’ talk on “Tax Assessment and Exemption on Acquiring Real Estate Properties for Development”

Actually there are a lot more topics that might interest you, just refer to the PREF 2011 program of activities below to see all of them along with their respective schedules.

The real estate festival also promises to help buyers find a property that not only fits their lifestyle, they can also choose from a variety of properties that matches their budgets, from the low-end to the high-end.

Updated listings of bank foreclosed properties

Of course, visitors will also see a lot of participating banks where real estate investors can get updated listings of foreclosed properties and acquired assets for sale. Licensed real estate brokers can also get started with their accreditation.

Free entrance for all!

Don’t forget, admission is totally free! Yes, this event is free for all to attend, and it doesn’t get any better than this!

Philippine Real Estate Festival 2011 Program of Activities

DAY ONE (Thursday, 28 July 2011)

Morning Session


10:00am Ceremonial Opening by His Excellency President Benigno  Simeon C. Aquino
National Anthem
Welcome Remarks  By Rosemarie C. Basa, PREF President & CEO
Festival Overview
Keynote Address  by His Excellency President Benigno Simeon C. Aquino
Tour of the Exhibit and Design Showcase Display
12:00pm Luncheon Speaker 

Hon. Vice President Jejomar C. Binay

Topic:  “The Present State of Philippine Housing”

Emcee: Dr. Eduardo C. Zialcita 

Co-Emcee: Ms. Lianne de Leon

Presentation of the “Sandaang Bahay Bawat Bayan” Concept Paper to Vice President Jejomar  C. Binay and the various  Leagues
Remarks from the LGU Development Partners
  • Mayor Strike B. Revilla – National President, League of Municipalities of the Philippines
  • Mayor Oscar S. Rodriguez – National President,  League of Cities of the Philippines
  • Gov. Alfonso V. Umali Jr.  –  National President , League of Provinces of the Philippines
Afternoon Session 

Moderator:  Dr. Eduardo C. Zialcita

2:00 – 2:30pm Ms. Charo Santos Concio 

President, ABS-CBN Corporation

Topic: “Strategies for Effective Communication and Boosting the Impact of TV Promotions”

2:30 – 3:00pm Mr. Miguel C. Enriquez 

SVP, Radio Operations Group, GMA Network

Topic: “Effective Promotions via Radio Advertising”

3:00 – 3:30pm Ms. Alexandra Prieto-Romualdez 

President & CEO, Philippine Daily Inquirer

Topic: “Maximizing your Real Estate Space in Print”

3:30- 4:00pm Hon. Alberto A. Lim 

Secretary, Department of Tourism

Topic: “Promoting the Philippines thru Property Tourism”

4:00pm Open Forum
5:00pm Entertainment

DAY TWO (Friday, 29 July 2011)

Morning Session

Moderator:  Mr. Efren “Choy” L.  Alas & Ms. Grace Palma-Tiongco

10:00 – 10:30am Atty. Eulalio Diaz III, Administrator, LRA 

Topic: “How can you check the Authenticity of your land title?”

10:30 – 11:00am Atty. Kim S. Jacinto-Henares, Commissioner, BIR 

Topic: “Tax Assessment and Exemption on Acquiring Real Estate Properties for Development”

11:00- 11:30am Atty. Darlene Marie B. Berberabe, Pres/ CEO , Pag-ibig Fund                                 Topic: “How  the Self-employed can avail of  Pag-ibig Housing Loan?”
11:30 – 12:00pm Sen. Ferdinand R. Marcos,Jr. 

Chairman, Senate Committee on  Urban Planning, Housing and Resettlements

Topic: “Formulation of the Department of Housing and its Benefit   Potential”

12:00 pm Raffle Galore/ Intermission Numbers
Afternoon Session 

Moderator: Mr. Antonio S. Lopez

2:00 – 2:45pm Mr. Lindsay John Orr, COO, Jones Lang La Salle Leechiu 

Topic: “The Trajectory of Real Estate Properties”

2:45 – 3:15pm Mr. Peter Wallace, President, The Wallace Business Forum 

Topic: “Financial and Economic Drivers and Linkages of the Real Estate Industry”

3:15 – 3:45pm Dir/Gen Cayetano W. Paderanga Jr., NEDA 

Topic: “Investment Promotion through the Property Sector”

3:45 – 4:15pm Sec. Gregory L. Domingo, Department of Trade and Industry 

Topic: “Consumer protection in the Real Estate Industry”

5:00pm Entertainment

DAY THREE (SATURDAY,  30 July 2011)

Morning Session

Emcee/Moderator:  Mr. Ed B. Lunas

10:00 – 10:30am Dr. Eduardo G. Ong, Chairman, Professional Regulatory Board of Real Estate Service, PRC 

Topic: “The Impact of RESA Law on the Real Estate Industry”

10:30 – 11:00am Sec. Mary Ann Lucille Sering , Climate Change, Commissioner 

Topic: “National Climate Change Action Plan”

11:00- 11:30am Arch. Felino “Jun” Palafox Jr., President , MAP 

Topic: “Global Trends: Best & Worst Urban Planning, Architecture & Real Estate Development”

11:30- 12:00pm Gov. Jose Clemente “Joey” S.  Salceda,  Albay 

Topic: “The Element of Disaster Risk Management”

12:00pm Open Forum 

Entertainment Numbers/ Raffle

Afternoon Session 

Emcee: Mr. RJ Ledesma

1:00 – 3:00pm Design Showcase- An Inter- School presentation on planning 

& architectural design of facilities & amenities

Presentor: Philippine Institute of Architecture

3:00 – 5:00pm PREF Excellence Awards 

Announcement of Awardees & Presentation of Awards

Presentor: JC Leaders International, Inc.


If you are participating in the PREF 2011, please leave a comment below so people can drop by your respective booths.

See you there!

Happy hunting, and learning!


To our success and financial freedom!

Jay Castillo

Real Estate Investor
PRC Real Estate Broker Registration No. 3194
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Text by Jay Castillo and Cherry Castillo. Copyright © 2011 All rights reserved.

Full disclosure: Nothing to disclose.

PS. Facing foreclosure? Tired of being a landlord? Need to liquidate your proprty because you need money? Click here to sell your property fast!

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About Jay Castillo
People encounter problems and make mistakes when buying foreclosed properties, and Jay wants to help people avoid those problems/ mistakes. Jay encountered a lot of those, which is why he started this blog in 2008 to serve as a guide where he shares lessons learned, and how to overcome challenges you may encounter when investing foreclosed properties in the Philippines … [Read more]
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