The 5th Philippine Real Estate Festival has been slated on July 28-30, 2011, at the World Trade Center, Pasay City, Philippines. This event has become a yearly tradition for me, which is why I really look forward to attending the Philippine Real Estate Festival 2011. After all, this is the fifth iteration of the Real Estate Festival and it should only get better each year.
But what’s in store for visitors this time around? Continue reading to find out!

The Philippine Real Estate Festival or PREF for short, is probably the biggest annual property festival in the Philippines. I suppose the only other event that comes close would be the Philippine Housing Fair. Anyway, the PREF 2011 theme is “Real Estate, Tourism and Media : A Tripartite Collaboration for National Progress”
What to expect from the Philippine Real Estate Festival 2011
During PREF 2011, expect real estate industry leaders to showcase the most up-to-date technologies, trends, and product innovations, while the latest issues, and topics, are to be discussed by real estate industry experts during various talks and seminars that are to be held throughout the 3-day event.
The topics I am particularly interested in would be:
- Atty. Eulalio Diaz III’s talk on “How can you check the Authenticity of your land title?”. Atty. Diaz is the current Administrator of the Land Registration Authority or LRA
- Arch. Felino “Jun” Palafox Jr.’s talk on “Global Trends: Best & Worst Urban Planning, Architecture & Real Estate Development”
- Professional Regulatory Board of Real Estate Service (PRB-RES) Chairman Dr. Eduardo G. Ong’s talk on “The Impact of RESA Law on the Real Estate Industry”
- BIR Commissioner Atty. Kim S. Jacinto-Henares’ talk on “Tax Assessment and Exemption on Acquiring Real Estate Properties for Development”
Actually there are a lot more topics that might interest you, just refer to the PREF 2011 program of activities below to see all of them along with their respective schedules.
The real estate festival also promises to help buyers find a property that not only fits their lifestyle, they can also choose from a variety of properties that matches their budgets, from the low-end to the high-end.
Updated listings of bank foreclosed properties
Of course, visitors will also see a lot of participating banks where real estate investors can get updated listings of foreclosed properties and acquired assets for sale. Licensed real estate brokers can also get started with their accreditation.
Free entrance for all!
Don’t forget, admission is totally free! Yes, this event is free for all to attend, and it doesn’t get any better than this!
Philippine Real Estate Festival 2011 Program of Activities
DAY ONE (Thursday, 28 July 2011)Morning Session |
|
FORMAL OPENING OF THE FESTIVAL EXHIBIT |
|
10:00am | Ceremonial Opening by His Excellency President Benigno Simeon C. Aquino |
Invocation | |
National Anthem | |
Welcome Remarks By Rosemarie C. Basa, PREF President & CEO | |
Festival Overview | |
Keynote Address by His Excellency President Benigno Simeon C. Aquino | |
Tour of the Exhibit and Design Showcase Display | |
12:00pm | Luncheon Speaker
Hon. Vice President Jejomar C. Binay Topic: “The Present State of Philippine Housing” |
Emcee: Dr. Eduardo C. Zialcita
Co-Emcee: Ms. Lianne de Leon |
|
Presentation of the “Sandaang Bahay Bawat Bayan” Concept Paper to Vice President Jejomar C. Binay and the various Leagues | |
Remarks from the LGU Development Partners | |
|
|
Afternoon Session
Moderator: Dr. Eduardo C. Zialcita |
|
2:00 – 2:30pm | Ms. Charo Santos Concio
President, ABS-CBN Corporation Topic: “Strategies for Effective Communication and Boosting the Impact of TV Promotions” |
2:30 – 3:00pm | Mr. Miguel C. Enriquez
SVP, Radio Operations Group, GMA Network Topic: “Effective Promotions via Radio Advertising” |
3:00 – 3:30pm | Ms. Alexandra Prieto-Romualdez
President & CEO, Philippine Daily Inquirer Topic: “Maximizing your Real Estate Space in Print” |
3:30- 4:00pm | Hon. Alberto A. Lim
Secretary, Department of Tourism Topic: “Promoting the Philippines thru Property Tourism” |
4:00pm | Open Forum |
5:00pm | Entertainment |
DAY TWO (Friday, 29 July 2011)Morning SessionModerator: Mr. Efren “Choy” L. Alas & Ms. Grace Palma-Tiongco |
|
10:00 – 10:30am | Atty. Eulalio Diaz III, Administrator, LRA
Topic: “How can you check the Authenticity of your land title?” |
10:30 – 11:00am | Atty. Kim S. Jacinto-Henares, Commissioner, BIR
Topic: “Tax Assessment and Exemption on Acquiring Real Estate Properties for Development” |
11:00- 11:30am | Atty. Darlene Marie B. Berberabe, Pres/ CEO , Pag-ibig Fund Topic: “How the Self-employed can avail of Pag-ibig Housing Loan?” |
11:30 – 12:00pm | Sen. Ferdinand R. Marcos,Jr.
Chairman, Senate Committee on Urban Planning, Housing and Resettlements Topic: “Formulation of the Department of Housing and its Benefit Potential” |
12:00 pm | Raffle Galore/ Intermission Numbers |
Afternoon Session
Moderator: Mr. Antonio S. Lopez |
|
2:00 – 2:45pm | Mr. Lindsay John Orr, COO, Jones Lang La Salle Leechiu
Topic: “The Trajectory of Real Estate Properties” |
2:45 – 3:15pm | Mr. Peter Wallace, President, The Wallace Business Forum
Topic: “Financial and Economic Drivers and Linkages of the Real Estate Industry” |
3:15 – 3:45pm | Dir/Gen Cayetano W. Paderanga Jr., NEDA
Topic: “Investment Promotion through the Property Sector” |
3:45 – 4:15pm | Sec. Gregory L. Domingo, Department of Trade and Industry
Topic: “Consumer protection in the Real Estate Industry” |
5:00pm | Entertainment |
DAY THREE (SATURDAY, 30 July 2011)Morning SessionEmcee/Moderator: Mr. Ed B. Lunas |
|
10:00 – 10:30am | Dr. Eduardo G. Ong, Chairman, Professional Regulatory Board of Real Estate Service, PRC
Topic: “The Impact of RESA Law on the Real Estate Industry” |
10:30 – 11:00am | Sec. Mary Ann Lucille Sering , Climate Change, Commissioner
Topic: “National Climate Change Action Plan” |
11:00- 11:30am | Arch. Felino “Jun” Palafox Jr., President , MAP
Topic: “Global Trends: Best & Worst Urban Planning, Architecture & Real Estate Development” |
11:30- 12:00pm | Gov. Jose Clemente “Joey” S. Salceda, Albay
Topic: “The Element of Disaster Risk Management” |
12:00pm | Open Forum
Entertainment Numbers/ Raffle |
Afternoon Session
Emcee: Mr. RJ Ledesma |
|
1:00 – 3:00pm | Design Showcase- An Inter- School presentation on planning
& architectural design of facilities & amenities Presentor: Philippine Institute of Architecture |
3:00 – 5:00pm | PREF Excellence Awards
Announcement of Awardees & Presentation of Awards Presentor: JC Leaders International, Inc. |
If you are participating in the PREF 2011, please leave a comment below so people can drop by your respective booths.
See you there!
Happy hunting, and learning!
~~~
To our success and financial freedom!
Jay Castillo
Real Estate Investor
PRC Real Estate Broker Registration No. 3194
Blog: https://www.foreclosurephilippines.com
Follow me in Twitter: http://twitter.com/jay_castillo
Find us in Facebook: Foreclosure Investing Philippines Facebook Page
Text by Jay Castillo and Cherry Castillo. Copyright © 2011 All rights reserved.
Full disclosure: Nothing to disclose.
PS. Facing foreclosure? Tired of being a landlord? Need to liquidate your proprty because you need money? Click here to sell your property fast!